Allura has a number of different labels, each one representing a different brand and a different line. 

“Urban Extreme” is our street wear brand specializing in hip-hop clothing. Urban Extreme gives our customers who can’t afford the expensive brands, or choose not to spend crazy money on the new fashions, the opportunity to break it down with on the money styling, without breaking the bank.

"Carters Watch the Wear" is a license we have for our school uniform line as well as our sleepwear, playwear and thermal line. These lines offer our customers excellent products at excellent prices with the legitimacy of a brand that has been around for decades.

"Mon Petit" is our Newborn and infants line. "Mon Petit" gives all the styling of expensive department stores at prices you can’t imagine.

"Mon Petit" has also just developed an extensive layette line consisting of blankets, towels, boxed sweater sets, packaged creepers, t-shirts, tanks ect...

“Miss Lana” and “Mac Henry” are our budget lines of girl’s sportswear; specializing in girl’s and boy’s short sets, pant sets, tops and bottoms. These lines offer good quality at prices anyone can afford!!!

• "2B- Real" is our girl's sportswear brand specializing in the hottest trends and newest looks, at prices just about everyone can afford. We search the juniors and branded markets for the newest and freshest looks and bring them down to girls 4-16. Denim jeans, skirts, dresses, sets, as well as many other products make "2B-Real" a necessity to every girls department.

Services 

Styling & Design

Allura strives to offer the newest and latest looks to our customers.

Our merchandisers and designers are constantly hitting the streets, stores, and shows of New York, London, Paris, and Los Angeles looking for the new trends, styles and colors.

Our in house designers benefit from our state of the art CAD equipment and computer systems, which enable them to design and manipulate the most intricate styles and looks. Our factories then receive very detailed artwork, which reduces the possibilities or any mistakes in production.

Sourcing

Allura produces in factories across the Middle East, Far East, South America, Central America, as well as back home. Our wide range of countries gives us the flexibility to produce large quantities of product at the most favorable prices. We always stay aware or the changing situations in each individual country to limit problems and insure on-time delivery to the best of our ability.

Quality Control

Our company has people in each of the countries that we produce in. Our people are constantly in the factories inspecting and insuring that the fabrics, quality of production, and conditions, are all up to par. It is very important to us to provide our customers with the right price garment without sacrificing quality. 

Logistics & EDI

Our company’s offices are located in the heart of Manhattan's garment district and our warehouses are located in NJ. Each location is fully computerized to insure the best efficiency.

With the growing need for EDI services we have implemented a new system that offers these services to our customers who need it most.